About us

ABOUT US

THE PERFECT THREAD
FROM ONE GENERATION TO THE NEXT

“WITH KIDS, WE CAN LET OUR IMAGINATION RUN FREE, BE CRAZY, COLORFUL, THINK OUT OF THE BOX. WE CREATE THE RULES OF FASHION FOR CHILDREN. BASICALLY, THAT MEANS THAT THERE ARE NONE! AND THAT’S JUST GREAT!”

- Claude Diwan

President and Head Designer

1983

Paris - Montreal
A Family Business
Fashion is a family business for Claude Diwan, co-founder andhead designer, as she followed in her mother’s footsteps by creating Deux par Deux with husband Maurice Elmaleh. What began in 1983 as the importation from Paris of her mother’s smocked dresses for young girls, is now a powerhouse brand beloved by a number of people all over the world.
1986

Deux par Deux
New Kids on the Block
Upon its creation in 1986, Deux par Deux the « new kids on the block » literally took the children’s fashion world by storm with its stylish collections, vibrant colors and original patterns, and immediately made its mark on the local and international scenes.
1987

Montreal - New York
The American Dream
Deux par Deux had the flair and foresight to consider the United States as a local market. It adopted New York City to present its collections which became overnight successes. Deux par Deux stood apart from the US market by offering dazzling European inspired designs.
1989

Winter Bliss
A Unique Signature
Inspired by dazzling seasons of snow and fierce Quebec winters, Deux par Deux finds a niche that is both enchanting and very creative: the snowsuit! A success as impressive as it is instantaneous. And a sound business decision as it allows Deux par Deux to travel to the Nordic countries of Europe, such as Russia and Ukraine, who have fallen madly in love with the snowsuit collections.
1992

Griffes d’Or
World Renown Awards
ver the last three decades, Deux par Deux has had the honour of winning an amazing total of 12 world renowned fashion awards. It all started in 1992, with the first of many Griffe d’Or Award for best children fashion collection and was followed by many Earnie Awards for Best Girl Collection and Best Children’s Brand.

MILESTONES AND MEMORIES CREATIVE TIMELINE

A STAR
IS BORNA STAR
IS BORN

In 1986, Deux par Deux launched its first original collection. Children’s clothing stores were immediately won over by the Quebec fashion brand’s unique creations. Thus began a long love story between buyers, consumers, and the company’s team of creators.

DARING
TO BE DIFFERENT

Inspired by multidisciplinary artist Keith Haring, one of the most celebrated artists from the ’80s, Deux par Deux debuted its famously funky jumpsuits on the local and international scenes.

FUNKY KIDS
PROUD MOMS

The boldly colored garments were met with immediate success. Deux par Deux transformed the act of getting dressed into a festive celebration for kids, while parents proudly embraced the very first brand of children’s clothing in Quebec and Canada.

CRITICALLY
ACCLAIMED

Critics were unanimous. Deux par Deux’s breakthrough was a real first in North America. The brand achieved a level of creative freedom that was unprecedented in children’s fashion design.

WE
BELIEVE

IN STIMULATING
KIDS IMAGINATION
AND BUILDING
THEIR SENSE OF
AESTHETICS
AND BEAUTY

A SMALL WORLD...

World Travelers from One Generation to the Next

We like to travel the world and discover its children;
their uniqueness and genuinity, reflecting their rich and diverse cultural backgrounds.

01/10

MOROCCO’S HIGH ATLAS MOUNTAINS - Read more

Featuring the beautiful children of a berber village called El Hot. They have welcomed us into their homes and hearts with such generosity and hospitality.

Fall-Winter 2005-2006 Collection — CLICK HERE TO VIEW FULL CATALOG

PERU - Read more

In the Sacred Valley of the Incas between the city of Cusco and the Lost City of the Incas. The amazing Quechua kids are from Ollantaytambo village.

Fall-Winter 2006-2007 Collection — CLICK HERE TO VIEW FULL CATALOG

MOROCCO - Read more

In the city of Essaouira, a peaceful harbor in western Morocco on the atlantic coast. Wandering around the old medina, the souks,the alleys and the historical port with inspiring kids.

Spring-Summer 2008 Collection — CLICK HERE TO VIEW FULL CATALOG

MONGOLIA - Read more

In the heart of the steppes of Mongolia, in the Orkhon valley, just a few hours on horseback from the Erdene Zuu Monastry.

Fall-Winter 2008-2009 — CLICK HERE TO VIEW FULL CATALOG

CUBA - Read more

A children’s guide to Havana allows us to experience the heart of the Habaneros who have remained true to their roots forever sincere, generous and affectionate.

Spring-Summer 2009 — CLICK HERE TO VIEW FULL CATALOG

RUSSIA - Read more

We traveled through St. Petersburg, the eternal capital of the tsars, guided by our young Russian models. We danced in Russian palaces and on the Palace bridge! A most memorable journey through history.

Fall-Winter 2009-2010 — CLICK HERE TO VIEW FULL CATALOG

CAPE COD, USA - Read more

There is a small corner of paradise for vacationers in the State of Massachusetts where visitors find picturesque villages, legendary lighthouses, golden ponds, lagoons and the never ending sea. A treat for us and our small models of the 2010 season.

Spring-Summer 2010 — CLICK HERE TO VIEW FULL CATALOG

ARIZONA, USA - Read more

The legendary Route 66 led us to Arizona, a state in the southwestern United States. During the photoshoot and its unique settings, our young models role-played cowboys, gold miners and some very special notorious female outlaws from the Wild West!

Spring-Summer 2011 — CLICK HERE TO VIEW FULL CATALOG

ICELAND - Read more

After pausing for a few years, we took up again our love of travel and discovered the children of Selfoss, a town in the South of Iceland. They revealed not only their culture but the beauty of the country with its glaciers, its mythical horses... and even its unicorns!

Fall-Winter 2018-2019 — CLICK HERE TO VIEW FULL CATALOG

“MORE THAN 30 YEARS OF CREATION, EXPLORATION AND TRAVEL AT THE HEART OF A COMPETITIVE INDUSTRY THAT HAS UNDERGONE MANY UPHEAVALS AND CHANGES, THANKS TO A CREATIVE AND COLORFUL VISION, A WHIMSY TOUCH AND A BIT OF INSPIRED GENIUS.”

- Claude Diwan

President and Head Designer

2000+

Genuine Signature
Ultramodern yet Timeless Fashion
Deux par Deux embraced the new millenium while reinventing trends spotted in the hottest fashion capitals of the world, and turning them into kids dream wardrobe. Every Deux par Deux collection is like a little trip around the world, and our design team constantly renew ideas, much to the delight of parents and children alike.
2004

Our Inspiration: Children
Our Playground: The World
Cuba, Iceland, Morocco, Mongolia, Peru, Russia, etc. We love traveling the world! Every country we visit, every encounter with its people is a source of inspiration. And we bring back in our hearts and our luggage lasting memories and vibrant and surprising ideas!
2014

The Big Launch
New Generation of Shoppers
The digital revolution is changing the dynamics of the fashion industry and it’s time for Deux par Deux to welcome a new generation of shoppers and launch its very first online boutique! Assuring state of the art online technology that will appeal to a more tech-savvy demographic, new moms and dads can now shop their favorite collections directly online.
2016

30 Years of Fashion
30 Years of Passion
2016 was a very special year for Deux par Deux as the company turned 30. To kick start its 30th anniversary, Deux par Deux hosted a runway show at the head office in Montreal, which brought together its long-standing team, loyal clientele and boutique owners.
To be
continued

New Era
Same DNA
Deux par Deux has always maintained a steadfast commitment to superior quality as well as a distinct international style, and will always remain true to its DNA and core mission: creating a family experience while designing timeless yet modern, fun and kid-friendly quality trends for children!

SEWING
THE SCENE

As we create each new seasonal collection, we find ourselves immersed in a wonderful world of colour and texture that we believe will stimulate children’s imagination and help them develop their aesthetic sense.